KFC Double Down: Testing The Diner’s Will

KFC Double Down: Testing The Diner’s Will


27 May, 2010

A few weeks ago, I decided to try out the Colonel’s newest gastronomical experiment. Touted as a new way to satisfy a man’s hunger with a chicken sandwich, the KFC Double Down does away with the bun completely and sandwiches meat and cheese between meet. Essentially, the Double Down is a bunch of meat that KFC is selling as food that can be eaten without utensils.

From KFC’s own promotional image, the Double Down doesn’t look that bad. I mean, it’s just two pieces of chicken, delicious looking bacon, and some pretty good looking cheese. Pretty mouthwatering. Thinking more about it, though, it seems like less of a good idea and more of a reason why we’re so fat here in America. There’s a reason why sandwiches use bread as bread, not chicken as bread (even if it is breaded). Never-the-less, the Double Down looked delicious enough to bother to try.

I decided that one day I would go to KFC for lunch and get myself a Double Down. I did just that. I got my brown paper bag with the Colonel’s face plastered on it and a drink. Inside of the bag was a box that looked like it should contain a sandwich. I opened up the box and got the horrible monster that is very unrepresentative of the image KFC uses to advertise the Double Down. I mean, I understand your product not looking as delicious as the pictures. That’s standard fare with fast-food chains. But KFC’s images don’t look that different than their products. Except for the Double Down.

Between two pieces of moist fried chicken (which doesn’t crunch, and is very greasy), the double down had two slices of very sad and wilted bacon and melted white cheese that either looks like the glue holding the whole monstrosity together or something else that I will not mention (and let your mind wander). But, I had to push on, despite the terrible appearance of the product. I took a bite, took another, and instantly felt my arteries clog up with chicken grease, bacon, and glue-like cheese. After finishing the sandwich, the Double Down will leave an aftertaste that makes you think that the cheese has lined your mouth in it’s glue-like substance and your face will feel like the floor of an auto shop with the amount of grease you will be sweating out for the next few hours.

All in all, it wasn’t that bad, but I don’t think I’ll ever buy another one.